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Anyone who has soft water will take good, healthy showers for granted. You won’t appreciate how nice it is to have clean smelling and gentle feeling water. Nor will you appreciate how nice it is when your shampoo and soap form a rich lather that makes you feel extra clean and pampered. However, if you have a hard water supply then certainly get the best shower filter in the market to appreciate how amazing those factors are. After all, anyone who showers in hard water will understand how little the lather is in soap and shampoos. Furthermore, hard water can cause skin to feel dry, itchy and even irritated. Eczema, acne and other skin conditions can be a direct result of showering in water that contains harsh chemicals and heavy metals. Even worse, hair can become dry, brittle and even thin as a result of hard water.

In a Hurry?

Here is Our Pick for the Best Filter Shower Head

Culligan WSH-C125 Wall-Mounted Filtered Showerhead with Massage, 10,000 Gallon, Chrome
4,869 Reviews
Culligan WSH-C125 Wall-Mounted Filtered Showerhead with Massage, 10,000 Gallon, Chrome
  • Provide your shower with ideal water for softer and cleaner skin and hair. FILTER LIFE: Up to 6 months or 10,000 gallons, depending on usage and filtration load
  • FEATURES: Included WHR-140 filter cartridge reduces sulfur odor, chlorine, and scale; Patented filter media bacteriostatic that limits passage and growth of bacteria; Includes Teflon tape, cartridge reminder sticker, and installation instructions
  • COMPATIBILITY: Installs on any standard 1/2-inch threaded shower arm; Culligan WHR-140 filter cartridge; 40°F-120°F temperature range
  • CERTIFICATION: Tested and certified by IAPMO to ANSI standard 177; meets EPA WaterSense certification standard of maximum 1.8 gallons per minute or less; 1-year warranty
  • ALERT: This product is TEMPORARILY unable to ship into the state of Califorina

Having reviewed 10 of the top selling shower filter systems, it is time to reveal our choice as the best shower filter head. First place goes to the Culligan WSH-C125 Wall-Mounted Filtered Shower Filter. This model provides the best balance out of all the models considered. As well as removing a good range of harmful chemicals, the Culligan WSH-C125 also provides a shower head that is feature rich and performance strong. With 5 different spray settings this shower head competes even with standard non filter models. Additionally, the option between water conservation at 2.0 gallons per minute, or the full force of 2.5 gallons per minute offers a versatility most other models lack. While the lifespan of the filters isn’t the highest, the 10,000 gallon treatment limit is still a substantial amount, whether you are alone or even if you have a larger family. Finally, there is the customer rating to consider. With an overall rating of 4.3 stars out of 5 stars, from nearly 4,400 reviews, this model is definitely a safe bet.  All in all, in terms of a filter and shower head combination, the Culligan WSH-C125 is perhaps the best in terms of all round features, performance and reliability.

Top 10 Best Shower Filters

Best Shower Filter Reviews

The demand for a shower filtration system similar to that which purifies tap water is on the rise. In response to this demand, industry leaders such as Culligan, Aquasana and others have developed shower filters to provide good clean, healthy water for your hair and skin. These systems include filters only as well as filter and shower head all-in-one units. Each different design offers a unique array of performance, function and features which promises to satisfy the various needs of each individual person in the market for such a system.

Needless to say, with such a wide range of units to choose from knowing which is right for you can be a challenge. Fortunately, this article will provide you with the top 10 shower head filter reviews, discussing the benefits and drawbacks of each. Additionally, a buying guide at the end will help you to determine which features you need and which ones you can do without. Finally we offer our recommendation for the best all round unit in terms of function, features and performance. Once you have read this article you will know which is the best shower filter system for your needs.

Culligan WSH-C125 Shower Head with Massage Review

Culligan have been one of the leaders in the water purifying industry for many years. Their reputation for quality and service has made them the preferred company for homeowners and businesses alike. As a result, it is no wonder that their latest water filter shower head is getting such rave reviews. Providing a perfect balance of function and features, the WSH-C125 is a model that anyone looking for a good shower head should consider purchasing.

The compact design of this shower head is deceptive when you consider the features it provides. Five different spray settings allow you to choose the perfect setting for your shower, ranging from a standard full body spray to a more rigorous muscle massage setting. In addition to the range of settings, the WSH-C125 comes with a rubber spray nozzle that is designed to prevent clogs. An occasional wipe with a cloth is all you need to keep this shower head at its best.

In terms of function, the WSH-C125 is one of the best shower water filters on the market today. It conforms to the EPA Water Sense certification, which limits water usage to a maximum flow of 2.0 gallons per minute. However, should you choose to you can increase the water flow to a maximum of 2.5 gallons per minute. Simply remove the flow regulator and you increase the water flow to its fullest.

As you would expect, this model provides the water purity that Culligan is famous for. A WHR-140 filter cartridge comes with this model, meaning you get the cleanest water possible. The WHR-140 filters chlorine, mineral deposits and even that dreaded sulfur smell that you find in some cities. Each filter is capable of treating 10,000 gallons of water, or lasting six months, whichever comes first. Additionally, a patented filter media bacteriostatic helps to filter out the bacteria from the water, thus reducing bacterial growth and keeping your shower fresh and clean. This makes the WHR-140 one of the best shower head filters available.

With a customer rating of 4.3 stars out of 5 stars, from nearly 4,400 reviews, the WSH-C125 has been very well received. Among the positives listed by customers was the significant improvement of their skin while showering. The look of the model and its easy installation were also big talking points in customer reviews.

Overall, the Culligan WSH-C125 is an excellent water filter shower head system. Providing the purest, safest water, the WHR-140 filter is top of the line. Additionally, five spray settings and a non clog rubber nozzle make this model both highly satisfying and virtually worry free.


Sprite HO2-WH-M Universal Shower Filter Review

One of the main concerns of contemporary water supplies is the amount of chlorine used to purify the water. While chlorine is effective at killing large amounts of bacteria and other unpleasant bio-organisms, it can have dangerous side effects. Sprite has designed a water filter shower head system to help eliminate the high chlorine levels from regular shower water. The HO2-WH-M is a sleek, versatile shower head that can help soften even the hardest of waters.

Sprite’s focus on removing chlorine from water has resulted in no fewer than 18 patents worldwide. This innovative technology has helped Sprite to be one of the leading names in shower filter technology. The filtration system on the HO2-WH-M eliminates the high quantities of chlorine in the shower water. Unlike other filters that are less effective in hot showers, Sprite’s filters maintain efficiency, even in the hottest water temperatures. This means that your skin will feel soft and your hair will feel fresh and alive after every shower!

As well as providing top quality water filtration, the HO2-WH-M also provides a relaxing shower experience. Choose between three spray settings to get the perfect shower each and every time. The standard setting provides a normal shower spray, while an intermediate and massage setting ensure that you have the full range to choose from.

This model comes in a clean white finish, making it look as clean and pure as the water it provides. The filtration system ensures that no mineral deposits will clog the spray head. This means that an occasional wipe down with a cloth is all the maintenance this shower head will ever need. The filters are easily replaced, requiring no additional tools or parts. Additionally, the reversible design of the filter cartridge means that you get twice the performance out of each filter you use.

A customer rating of 4.2 stars out of 5 stars, from 460 customer reviews, means that this model has been very well received so far. Many have praised the water flow of this model, as well as the simplicity of installation and maintenance. On the down side, several customers had issues with leaks at the connection point. Additionally, some customers were unhappy with the overall quality of the plastic construction.

Overall, if you are looking for a filter shower head that is both simple and reliable, then the HO2-WH-M is one of the best shower filters in the market. Sprite guarantees that their chlorine filtration system will provide shower water that is both safer and softer for you and your family.


Deluxe Shower Filter Review

Aquasana is a name that many may not be familiar with yet, but that will doubtlessly change before long. The innovative filtration technology in the AQ-4100 Deluxe Shower Water Filter System is enough to give any other brand a true run for their money. Combining high water flow with a two stage filtration system, this shower head is guaranteed to provide the purest and most refreshing shower experience every time.

What sets the Aquasana AQ-4100 apart from most other designs is the two stage filtration system. Rather than having a filter just beneath the shower head, this model pulls the water through a chamber with two different filter levels, before releasing it to the shower head. This greatly reduces residue buildup behind the shower head that can reduce the water pressure and overall performance. Furthermore, this dual filtration system removes over 90% of the water’s chlorine content. This ensures that your skin will feel softer and your hair will be cleaner and full of body once again.

Another benefit of this system is the high water flow it provides. Boasting a full 2.5 gallons of water per minute, this shower head will improve your shower experience in every way. Now you can feel invigorated with a shower that is as pure as it is powerful!

The filters used in the AQ-4100 are guaranteed for long term performance. Treat up to 10,000 gallons of water, or have six full months of use before changing the filter. Aquasana backs this model with a 1 year warranty, ensuring that you are fully satisfied with the performance it provides.

A customer rating of 4.2 stars out of 5 stars, from nearly 1,000 customer reviews, attests to the quality of this model. The most common response from customers was how immediate the results were. Soap and shampoo performance increased right away, meaning that people felt cleaner after each shower. Another plus was how easy installation was. On the downside there were a few complaints about leaking at the connection point, and a few customers had their units crack after a couple years of use.

All in all, the Aquasana AQ-4100 has proven itself to be one of the best shower water filter units on the market. Its two filter system helps provide the purest water available. While this model costs more than others, the general consensus is that it is money well spent.


WaterChef SF-7C Shower Filter Review

WaterChef is a name that is up and coming in the water purification market. Putting its models through the most rigorous independent tests, WaterChef guarantees the highest quality in its design and performance. Additionally, WaterChef offers versatility and a wide range of features in its models. The SF-7C is a prime example of this. This handheld unit provides all of the features and performance of a wall mounted shower head while also offering all of the versatility of a handheld model. All in all, it is a perfect blend of design and performance.

One of the first things worth noting about the WaterChef SF-7C is the full range of shower spray patterns it provides. Choose from one of five separate settings and enjoy the perfect shower experience each and every time. Settings range from standard shower to vigorous muscle massage.

Another benefit to this model over many competitors’ models is the handheld design. This allows you to perform a wider range of cleaning tasks, including washing pets and small children. Now you can feel confident that your pets and children are safe from the harmful chemicals in your water when you wash them with the WaterChef SF-7C.

The performance of this model is matched only by its construction. Using High Impact, Plated ABS materials, this handheld shower unit is designed to withstand daily use and abuse. Metal fittings further ensure that this unit will stand up to even the most rigorous of uses. WaterChef is so confident in the design and construction of this model that they back it with a 3-year warranty.

With a customer rating of 4.1 stars out of 5 stars, from 173 customer reviews, the SF-7C has been fairly well received so far. Positive reviews include the ease of installation, as installation of the SF-7C requires no additional parts or tools. Another plus was the improvement in water quality, which was noticeable from the first use. Negative reviews included several customers complaining that the unit leaked. Another complaint was that the unit does not filter heavy metals.

Overall, the WaterChef SF-7C is a very reliable handheld shower head and water filtration system. For anyone who is particularly concerned about the chlorine content of their water, this unit is one probably one of the best shower filters in the market. This is especially true for anyone with pets and or small children.


OPUS Aroma Sense AS-701  Vitamin C Shower Filter Review

While many water filter shower heads provide clean, pure water, few provide more than that. This cannot be said of the OPUS Aroma Sense AS-701. This shower head takes water filtering to a whole new level. Using vitamin enhanced filters, this unit creates a shower that is both pure and healthy, providing nutrients to your skin and aroma therapy to your senses. Additionally, this shower head is designed to increase your water pressure one and a half times above its current rate, all while reducing water consumption. This is definitely a model for those who want the most out of their showering experience.

The water filter system on the AS-701 is designed to target and significantly reduce the chlorine levels in your shower water. As chlorine has been shown to be very dangerous in high concentration, this is a necessity for anyone who wants the healthiest and safest showers possible. However, the filters on the AS-701 go one step further. Rather than simply taking things out of the shower water, they also put things in. Vitamin C is introduced into the water, helping to improve skin and hair health. Additionally, aromatherapy is used to help relax you as you shower, providing a shower experience that satisfies on every level.

As well as improving the water quality, the OPUS AS-701 is designed to improve water pressure. The innovative design of this shower head increases water pressure to one and a half times the current rate. This means that you get a stronger shower as well as a healthier one. Furthermore, the AS-701 is designed to reduce water consumption while you shower by up to 25%. This means that you get a healthier, stronger shower while using less water overall!

Another benefit to this unit is its handheld design. Not only can you experience the health benefits of this model, but you can share those benefits with your pets and small children too. Now you can wash those you care for while giving them the pampering they deserve.

The showerhead itself is also a product of innovative technology. The hole in the spray plate is designed to create around 421,000 negative ions. This helps to improve the pH of the water, making it softer and safer for you and your loved ones.

Unfortunately, this unit has had only one customer review so far. That review was 3 stars out of 5 stars, which is pretty neutral. The overall assessment was that the performance didn’t match the cost, which is higher than many other models. However, if innovative technology, versatility and an element of luxurious pampering is what you are looking for, than the AS-701 by OPUS is worth trying out.


Rainshow’r CQ-1000-MS Shower Filter Review

When it comes to overall shower water filtration, few companies can compete with Rainshow’r. Their main focus is to improve people’s health and quality of life by providing the purest, healthiest shower water possible. The Rainshow’r CQ-1000-MS promises to provide not just pure water, but also healthier, younger looking skin. Additionally, it boasts the best water for healthy hair, while also ensuring that hair coloring lasts longer with this system.

As a water filter shower head the most important function of the CQ-1000 is to purify the water. That said, this model removes more than 90% of the chlorine from your shower water. This significantly softens the water, allowing shampoos and soaps to lather up and perform like they should. Additionally, this reduction in chlorine helps to reduce the harsh effects unfiltered water can have on skin, such as dryness, redness and even breakouts.

Another benefit that the CQ-1000 provides is better scalp and hair health. By removing harsh chemicals and minerals from the water this shower head reduces dry scalp which can cause dandruff and other unwanted side effects. The mineral free water from this shower head is also good for hair health. Hair is reportedly softer and fuller after using this model. This is great for anyone who is trying to eliminate brittle hair or split ends. Furthermore, hair colorings maintain their luster longer with the reduction of harsh chemicals and minerals from the water.

The filters used on this model are designed to be long lasting. Each filter can treat up to 25,000 gallons of water, or last for up to 9 months of use. This is significantly more than most other models, which average 20,000 gallons or 6 months of use. In this way, this model can prove to be more cost effective than other models over the course of time.

The CQ-1000 boasts a customer rating of 4.5 stars out of 5 stars, from 179 customer reviews. This attests to the overall performance and design of this shower head. Positive reviews included healthier skin and hair, noticeable after even the very first use. Some customers even claimed a reduction in hair loss as a result of improved scalp health. Installation was reported as fast and easy, requiring no additional tools or parts. There were a few complaints about leaks at the connection point, but overall customers were well satisfied.

The Rainshow’r CQ-1000 is an excellent choice for anyone who is concerned about the effects of hard water on their skin and hair. All in all, this is a perfect model for beauticians or simply those trying to achieve a younger, healthier appearance.


AquaBliss High Output Universal Shower Filter Review

Anyone who has shopped for showerheads or related products will be very familiar with the name AquaBliss. In addition to offering innovative technology, AquaBliss also provides one of the highest levels of customer satisfaction in the industry. The High Output Universal Shower Filter is AquaBliss’ latest design in shower head filters. It provides the purest water for your shower, making it one of the best shower water filters on the market.

Unlike other shower water filter systems that focus on removing chlorine, the AquaBliss focuses on removing a broad spectrum of water impurities. As well as removing the majority of harmful chlorine, this filter will also remove heavy metals, such as nickel, lead, chromium and mercury. The removal of all of these elements means that your water is pure and healthy, ensuring your skin and hair look and feel healthy and vibrant. Additionally, health issues such as skin conditions, respiratory illness and other side effects of highly chlorinated water are eliminated with the use of this filter.

An innovative use of both Carbon and Calcium Sulfate ensures that your shower water will be pure no matter what temperature you use. Many filter systems lose their effectiveness the hotter the water gets. However, this system ensures constant performance at any temperature. This also helps to eliminate bacteria and mold from the water, which provides a clean and healthy shower environment as well.

While the filters of this unit provide the purest water available, there is a bit of a downside. Specifically, the life of this unit’s filters are only good for treating up to 12,000 gallons of water, or 6-8 months of use, whichever comes first. This is a shorter lifespan than many other filters, but these do boast a higher quality performance than the rest.

A 4.6 star rating out of 5 stars, from nearly 1,200 customer reviews, gives this model one of the highest scores in shower head filter reviews. This means that customers have been very pleased with this unit’s overall performance. One of the most common praises given is the significant improvement in shower water quality. Another plus is that this filter can be used with any shower head, which allows customers to keep their favorite shower head. Installation was also said to be very easy, requiring no extra parts or tools.

Overall, if you want pure shower water without replacing your existing shower head, then the AquaBliss High Output Universal Shower Filter may be the best shower filter for you. With this filter you will be able to enjoy your shower head with the purest, healthiest shower water possible.


VitaPure Vitamin C Inline Shower Filter Review

Another shower filter that goes above and beyond is the VitaPure Vitamin C Inline Shower Filter by SONAKI. As well as removing harmful chemicals and minerals from shower water, SONAKI’s latest filter seeks to improve a person’s overall quality of life by restoring healthy skin and hair. Additionally, this filter is reported to reduce respiratory conditions, allergic reactions and even fatigue and depression. All in all, this filter offers a full range of physical and health benefits.

The primary function of this shower water filter is to eliminate the harmful chemicals present in the water. SONAKI’s VitaPure filter achieves this goal by removing up to a full 99% of chlorine and chloramines from your shower water. This is by far the highest percentage claimed by any other filter. Furthermore, this percentage is unaffected by the temperature of the water. While other filters lose effectiveness in hot water, this unit maintains effectiveness in all temperatures.

The VitaPure filter not only removes harmful chemicals from the water, it also adds a steady dose of vitamin C. This helps to soothe skin, reducing the harmful effects of hard water and harsh chemicals. In addition to creating smoother, younger looking skin, this vitamin enhancement helps to make hair softer and fuller, restoring body and manageability.

As a filter, the VitaPure can be used with any existing shower head. Installation is quick and easy, requiring no additional tools or parts. Each filter is capable of treating 2,500 gallons of water, which equates to about 2 months of showers for an average household. Filters are relatively inexpensive and easy to change out.

Not many reviews have surfaced yet on this product. From 43 reviews the VitaPure filter has received a rating of 3.8 stars out of 5 stars. While many customers noticed an improvement in their hair and skin, some stated that they could not detect any change. Overall, though, customers were happy enough with the results.

All in all, if you are looking for a great shower head filter for hard water, then the VitaPure from SONAKI is one to consider. As well as providing pure water for your showers it can also provide younger, healthier looking skin and hair. It even boasts being able to improve the skin and hair of your pets!


Jonathan Product Beauty Hard Water Shower Filter Review

The Jonathan Product Beauty Hard Water Shower Filter System is an innovative shower head filter for hard water that removes harsh chemicals and heavy metals. This helps to not only reduce health conditions caused by heavy metal and chlorine exposure, but it also helps to reverse the effects of aging caused by hard water. The Jonathan filter system uses a double filter that provides potassium ions to the water, restoring the pH balance to that of pure spring water.

This water filter shower head uses ion technology to purify the water at the molecular level. Not only does it remove harmful chemicals and heavy metals, but it also restores the purity of the water on the pH level. This ensures that you have the healthiest water possible, as pure and clean as a mountain spring.

The filters in this unit are designed to treat up to 15,000 gallons of water. This is equal to 2 months of showers for an average household or up to 6 months for a single person. Replacing the filters is easy, and the filters are relatively inexpensive and readily available. Installation is also quick and easy, requiring no additional parts or tools.

A customer rating of 4.1 stars out of 5 stars, from over 340 reviews, means that this model has been fairly well received so far. While some customers stated that the unit leaked at the connection point, overall there were few complaints. Most customers were happy with the performance, stating that they could tell a difference after just the first use.

If you have hard, chemical heavy city water, then a water filter shower head could be a good investment for you. The Jonathan Product Beauty Hard Water Shower Filter System is a simple yet effective model that takes the harmful chemicals out and restores clean, healthy water. If simple and effective is what you want, then this model may be right for you.


Culligan HSH-C135 Hand-Held Filtered Shower Filter Review

If Culligan is a name that you expect to deliver top quality shower and water treatment products, then you won’t be disappointed with their latest handheld filter shower head. The HSH-C135 is a mix of performance, features and value that will satisfy just about any need. Combining durable construction with appealing lines, this unit will add a touch of class to any shower. Additionally, the handheld design provides total versatility to allow you to perform any cleaning task.

The filtration system on the HSH-C135 focuses on removing chlorine, sulfur smell and mineral deposits from your shower water. This will make your water both softer and safer, reducing the irritation and dryness caused by harsh chemicals. Additionally, this filter is designed to reduce the amount of mold and bacteria in the water. Not only does this help to keep your hair and skin healthy, but it also helps to keep your shower fresh and clean.

Each filter is designed to treat up to 10,000 gallons of water, or last for up to 6 months of use, whichever comes first. Filters are inexpensive and easy to find, as well as being easy to replace. Installation is also quick and easy, requiring no additional tools or parts. Culligan backs this model with a 5 year limited warranty, ensuring the quality of the parts and craftsmanship.

In addition to making your shower water healthier, the HSH-C135 improves water efficiency. It conforms to the EPA Water Sense certification, restricting water flow to 2.0 gallons per minute or less. The unit still provides a full force shower experience, despite being water efficient. Five different spray settings ensure that your shower experience is as luxurious as it is clean and efficient.

With a customer satisfaction rating of 4.3 stars out of 5 stars, from nearly 3,400 reviews, this unit has been very well received overall and is perfect shower head filter for hard water. While a few customers stated that the connection point leaked, or that the hardness of the water was relatively unaffected, the vast majority claimed this unit was a total success. Most users said they noticed an improvement in their water immediately, and that continued use improved the health and appearance of skin and hair.

If you suffer from hard water and want a filter shower head that can provide better water and a fully luxurious shower experience, then the Culligan HSH-C135 is a model that could be perfect for you. Combining efficiency, water purity and shower features, this handheld model is perfect for anyone who wants to feel safe and pampered with each and every shower they take.


Guide for Choosing the Best Shower Filter

One thing you learn while shopping for a shower filter is that no two shower filters are the same. While some focus on performance, other focus on features and appearance. Very few offer an overall balance of water purification and shower features, and those that do can tend to cost a fair bit more. So, the question is how do you determine which model is right for you. Here are a few tips on what to look for when trying to find the best shower head filter for you.

Shower head or just the filter

The main difference between some of these models is that some are just the filter whereas others are the full package. If you already have a shower head that you enjoy, such as a luxury shower head that provides multiple spray settings and other features, then a regular filter is probably best for you. After all, the shower heads offered with filters can be average at times. Thus, if you have a good shower head, then a good universal filter is all that you need. However, if you have little more than a basic shower head, then any filter shower head system will be worth looking into as they can offer a good balance of features and performance.

Effectiveness of the filtration system

Different systems focus on different goals when it comes to purifying water. While some units actually address chlorine, chloramines and heavy metals, others focus on chlorine alone. Before deciding which system is best for you it may be a good idea to actually test your water in order to determine what it actually contains. Additionally, different filters are designed to treat different amounts of water before needing to be replaced. If you have a larger family, and your water needs only modest improvement, then a long lasting filter that focuses on chlorine may be right for you. However, if your water is severely contaminated with heavy metals and harsh chemicals, then a harder hitting filter will be the right call for you.

Bells and whistles

While each shower filter system promises to provide safer, cleaner water, some go above and beyond, offering vitamin enrichment as well as other extras. The question you need to ask is what kind of shower experience are you looking for. If all you want is a standard, reliable shower, then vitamin filters will be more than you need. However, if you want the best shower filter and have the spa experience, with healthy vitamin rich water and aromatherapy, then those options are available as well.

Handheld or wall mount

Next is the age old question of whether to buy a wall mounted unit or a handheld shower head. While some swear by the one, others defiantly stand by the other. All in all, it comes down to one simple variable. If you have small children or pets, then a handheld shower head unit will probably be best for you. After all, the versatility that a handheld unit provides is critical for washing small beasties, both the four legged and the two legged kind! However, if washing children or pets is not something you need to consider, then a wall mounted unit is probably the best shower filter you’d want to have.

Customer ratings

Finally, there is the variable of customer ratings. Considering the feedback of people who have purchased a product is a good idea regardless of the product. Thus, before you begin shopping at stores you should review the latest shower head filter reviews. Seeing how well a product has been rated will help you have confidence in the choice you make. After all, you are spending your hard earned money on this product, so you want to make sure your money is being well spent before making the purchase.

Last update on 2021-04-07 / Affiliate links / Images from Amazon Product Advertising API